Self-Identifying Diversity in Job Search

The Problem / Context

A job search platform was exploring a feature that would allow customers to self-identify race, origins, gender identity, and sexual orientation in order to connect them with diversity-committed employers and professional networks. Research was conducted across the United States, France, and Germany.

My Role

Lead UX Researcher, designing and conducting in-depth interviews across three countries and synthesising findings into cross-market recommendations.

Methodology

• In-depth interviews with customers across three countries

Key Findings

• US customers were significantly more open to sharing personal identity information in a professional context.
• French and German customers generally preferred to be evaluated on ability alone, and did not see identity as professionally relevant.
• Minority groups across all three markets reported experiencing discrimination in hiring and in the workplace.

What I Delivered

• Country-by-country synthesis
• Combined report with cross-market recommendations